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Kakao Personalized Advertising refers to text, image, or video ads displayed on KakaoTalk Channel Message Ads, Kakao services, and Kakao-affiliated display networks.

Kakao Personalized Advertising predicts sex, age, region, and matter of interest, based on demographic features, curbs unnecessary impressions by analyzing common properties, and provides users with useful ads. Kakao Personalized Advertising is composed of 'Behavioral Advertising' and 'Membership Information Based Advertising.'

Behavioral advertising provides personal advertisements1) by utilizing online users' activity information (hereinafter, the "Behavioral Information") that helps us identify and analyze users' interests, tastes, and tendencies via the history of website visit, app use, purchase, and search, based on 'Advertising Cookie' or 'Advertising ID.' Cookies are small files that users store on their computer's hard disk when they first visit a website. Cookies also refer to a technology used to help users utilize web-based services. Advertising ID means an identifier used to provide users with personalized information or advertisement via IDs issued in a mobile OS.

Kakao values user information.

Kakao does neither collect/create sensitive information that may clearly infringe on a user's rights, interests, or privacy nor combine behavioral information collected via Advertising Cookie or Advertising ID with identification information without the relevant user's consent. To provide personalized advertisements and content depending on sex, age, and matter of interest analyzed/predicted based on demographic features, any behavioral information collected through Advertising Cookie or Advertising ID will be maintained for the maximum of one(1) year and then destroyed permanently in a non-recoverable way or maintained separately. Kakao neither collects activity logs from children who know they are under 14 or online services whose primary users are under 14 nor provides personalized advertisements to children who know they are under 14.

How to set behavioral advertising

Users can block the receipt of personalized advertising at any time. Even with Personalized Advertising blocked, you will still see ads, but their relevance to you may be minor.

When you block ads in the web browser

If you block cookies by setting options in the web browser, behavioral ads will not be displayed. If you set to 'Block Personalized Advertising' in 'Exercise the Right of User Control' as below, you can block the use of behavioral ads. If you want to receive personalized ads again, please switch to 'Allow Personalized Advertising.' Please note that you may have trouble using some web services or any service that requires login.

Set to turn on User Control / Block All Cookies
Chrome
More at the top right of the web browser > Settings > Privacy and security > Cookies and other site data More info
Edge
Settings and more at the top right of the web browser > Settings > Cookies and site permissions > Cookies and data stored More info
Safari
Safari > Preferences > Privacy > Cookies and website data More info
Turn on/off Personalized Adverting

Even though 'Exercise the Right of User Control' is set to 'Block Personalized Advertising,' 'Exercise the Right of User Control' will be switched to 'Allow Personalized Advertising' when you remove cookies from browser options, and personalized ads may be displayed again.

When you block ads in the app

If you don't want to expose behavioral ads in mobile apps, you can turn off Personalized Advertising in each OS as follows:

쿠키 차단 설정방법의 예 설명
  • Android
    Home > Settings > Google > Ads > Opt out of Ads Personalization (ON) View Image
    안드로이드 설정방법
    1. 1. Home > Settings
    2. 2. Google
    3. 3. Ads
    4. 4. Opt out of Ads Personalization (ON)
  • iOS
    Home > Settings > Privacy > Tracking > Allow Apps to Request to Track (OFF) View Image
    아이폰 설정방법
    1. 1. Home > Settings
    2. 2. Privacy
    3. 3. Tracking
    4. 4. Allow Apps to Request to Track (OFF)

Behavioral information to be collected

A company that collects and processes behavioral information
Kakao Co., Ltd
Items of the collected behavioral information
The history of visit, activity log, and the history of search in the service
Method
Automatically collect and transmit when a user uses the service
Purpose
To provide personalized ads and content fitting for sex, age, and matter of interest, based on demographic features
Retention Period
Keep for up to one(1) year and then destroy permanently in a non-recoverable way, or maintain separately
Exercise the Right of User Control
Web Browser

Turn On/Off Personalized Advertising

App

Android : Home > Settings > Google > Ads > Opt out of Ads Personalization (ON)
iOS : Home > Settings > Privacy > Tracking > Allow Apps to Request to Track (OFF)

Remedy for Damage
KakaoMoment Customer Service Kakao Keyword Ads Customer Service

Behavioral information to be provided

Parties to be provided behavioral information
KakaoEntertainment Co., Ltd, KakaoMobility Co., Ltd, KakaoPay Co., Ltd, Wyattcorp Co., Ltd, Kakaostyle Co., Ltd
Items of the provided behavioral information
history of visits to the service, activity logs, and search history in the service
Purpose
To provide personalized ads and content fitting for sex, age, and matter of interest, based on demographic features
참고내용 1) The 'Privacy Guidelines for Online Personalized Advertising' stipulates as follows:
  • Online Behavioral Information: Online users' activity information that helps the company to identify and analyze the interest, taste, preferences, and tendencies of its users
  • Online Personalized Advertising: Online advertisements that are provided to users after analyzing and predicting users' interests, tastes, and tendencies based on the processed behavioral information

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